![]() "Giving back means a lot to me, and like we do with the Sloane Stephens Foundation, empowering and inspiring the next generation is so important. ![]() "Early on in our partnership discussions, we had a lot of direct conversations about who I am, both on and off the court, the things I want to accomplish and how we can work toward those together," Stephens says. ![]() and Reynolds says they will work with Stephens' foundation, which uses tennis and education to change the narrative of poverty, health inequity and educational underdevelopment. FP Movement gives 1% of all proceeds to Girls Inc. Reynolds says adding Stephens, a "fierce and hardworking athlete," was a natural fit as the brand expands its tennis category, both with partnerships and with a growing assortment of apparel in 2023.īoth Reynolds and Stephens say the two also aligned on their support of nonprofit partners. Stephens says that she's had serious footwear issues, including surgeries, throughout her career, so her choice on an on-court sneaker is a "critical technical decision and not just a style decision." She plans to test various options before making a final selection.Īs more female tennis players move away from some of the largest athletic retailers and work with smaller brands, those new to the industry or even create their own labels, Stephens says "it is empowering for the athletes to know there are options and opportunities, whether in the apparel category or more broadly with other brand partnerships."įor the Australian Open, Sloane Stephens plans orange as her main color of choice. Jack Reynolds, Free People and FP Movement's chief marketing officer, says the brand will also customize pieces for Stephens that could then inspire additions to the mainstream line. "I have a few different styles and silhouettes to play with and see what I'm feeling, and we'll work together through the season," Stephens says. Free Peopleįor the Australian Open, she's sticking with warm and bright orange. ![]() Sloane Stephens wearing Free People Movement. I definitely trust the designers and experts," she says, "and I can also offer a lot of performance insight from having to wear the clothing on-court and I look forward to collaborating with the team throughout the partnership." Early on, Stepehens says she visited a FP Movement store near her house and "I literally tried on every single style in the store when I was picking the first batch of outfits I'm bringing to New Zealand and Australia. Now she's amped to explore opportunities with FP Movement while "collaborating with the team." She says Kenin's looks stood out last year because they were fresh and unique. Stephens says that being one of only two players representing a brand it brings an excitement. I also love to match, so I'm really into all the Good Karma matching sets in every possible color." "Going from a super air-conditioned building out to a hot court or gym, going on a cold plane to a warm destination, we go through it all," she says, "but can layer pieces like the Hot Shot Onesie and All Your Love Solid hoodie. Stephens says the FP Movement brand fits her lifestyle, with plenty of layers. Sloane Stephens highlights a trend of tennis athletes joining non-traditional tennis brands. ![]()
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